10 Successful Taglines That Triumphed

“A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors.”

Alina Wheeler

Used in marketing, taglines help your business pop in a fully competitive market. In short, the tagline sums what the business is about in just a few unforgettable words while capturing the attention of customers and leaving a lasting impression. 

The Best Taglines:

• Draw a shopper’s attention.
• Keep the brand top-of-mind
• Communicate a competitive advantage and value proposition.
• Appeal to human’s emotions. 

The message behind Nike’s ‘Just Do It’ slogan is highly motivating, especially for athletes. Even though the campaign started to run in the late 80s, the tagline is still very relevant today and used. What draws people to this slogan is that it speaks to them and motivated people to work harder towards their goals. More than a set of words, it was a inspirational phrase that even became a personal mantra to some. 

How can we not talk about KFC’s famous tagline? It’s one of the most popular ones but it came up rather accidentally. An advert was shot featuring Arizona franchisee Dave Harman and Restaurant Manager Ken Harbough. Dave Harman was walking in the background and was caught on camera, licking his fingers. A viewer called the company to complain and Ken Harbough, defending the franchisee owner, exclaimed, “Well, it’s finger lickin’ good.”

The phrase became KFC’s most famous tagline and for good reason. That tagline summed up what KFC was all about, delicious food that is so good that no one can resist licking off the crumbs off their fingers. 

Colonel Sanders would be so proud!

In the early 90s, Apple was struggling (Yes, it was!) and Steve Jobs needed a campaign that would tell the loyal customers/fans of the brand what the company stood for and highlight its qualities. 

It is said that (Apple is known for being very quiet about who it works with) the agency hired by Steve Jobs accidentally came up with the slogan, ‘Think Different’ along with a video campaign. Steve Jobs loved the slogan so much that he started to get more and more involved in the whole campaign, contacting his celebrity friends to secure usage rights on images on specific images that he wanted to use for the campaign. That involved requesting Yoko Ono to let him use a particular picture of her and John Lennon.

The slogan ‘Think Different’, helped in bringing fans and customers, employees and other stakeholders together, especially at a time when the company was struggling. It highlighted the fact that Apple comes up with unique

Did you know that  M&M’s were created around the Spanish Civil War and exclusively sold to the United States military during World War II.

Its simple tagline was a major hit because it gave customers what they wanted and needed. Indeed, the sugar-coating of an M&M, with its hard shell, can resist heat easily. It doesn’t stick to your fingers unlike other chocolates of a similar nature. It puts emphasis on the fact that it’s a good quality product. Customers do not have to think much to get the message, it’s straightforward. 

Airbnb wanted to convey a strong message about its platform. It realized that there was more to it than just looking for a place to stay when you’re away from home. It brings a whole community together to help people find places where they will feel at home.

The tagline ‘Belong Anywhere’ sums up everything that Airbnb values. More than just find a place to crash, with Airbnb, one will find a home away from home, anywhere they are. This tagline hence brings back the human touch that travelers crave for when they’re away from home.With barely 2 words, it’s catchy and easy to remember.

This tagline was created in 2014, resonating with those looking to rent a house. With Airbnb, they would find more than just a place to crash but rather, a home away from

In a world where fast food is synonymous with unhealthy, greasy food, Subway came up with a unique concept, standing out from its competitors. Subway is a chain of healthy fast food where one can find salads, wraps, sandwiches, all made with top quality, fresh ingredients and they’re prepared quite fast. 

Its first slogan, ‘Eat Fresh’ sums up everything that Subway stands for. Indeed, customers can find healthy choices with a wide range of fresh ingredients to choose from. Nowadays, people are aware of the dangers of unhealthy food, especially fast food. The population itself is leaning towards a healthier lifestyle.

Subway is synonymous to heathy fast food. 

This timeless tagline, still used today, was created in 1947. Back in the day, De Beer was looking for a way to put Diamonds forward.

The tagline had changed the way people perceived diamonds and revolutionized the diamond industry.

It was also a great slogan because De Beer was creating a campaign around engagement rings. True love has always been immortalized. A diamond is very strong and cannot be broken and it’s the perfect way to represent love.

The militant slogan launched in the 70s, an era where, in advertising, women barely spoke for themselves. Instead, they were featured on screen and the voiceover was done by a man.

When L’Oreal came up with the tagline, ‘I’m Worth It’, it revolutionized the world of advertising. It must be noted that the hair dye by L’Oreal was perceived as one of the most expensive products at the time and the slogan conveyed the message that women should buy it for themselves because they were worth it.

This was a turning point where women were suddenly put at the center and needed to feel valued. Indeed, this message resonated with women.

Over time, the slogan was slightly modified to ‘Because You’re Worth It’ and the phrase has also been translated to over 40 languages. Nowadays, L’Oreal uses the phrase, ‘Because We’re Worth It.’ to bring all women together. 

What makes this tagline so effective? It’s the fact that it puts the customer first.

Uber is the world’s largest ride-sharing company.

Indeed, this tagline shows that Uber cares about its customers and customers feel empowered by it. They know they have full control over how they want to go from one place to another.

The tagline showcases freedom of choice and convenience and is also simple yet memorable.

Levi’s is one powerful brand that people associate with jeans. Levi Strauss invented the first Blue Jeans, made out of denim, which were initially meant to be strong work trousers for men. Levi’s has built its reputation based on the quality of its products.

In the 80s, Levi’s started using the tagline ‘Quality Never Goes Out of Style’ making a big impact. This powerful message showed that Levi’s was here to stay and it sure did. Even today, we all associate Levi’s with high quality and it has grown into an iconic brand with a huge loyal customer base that knows that Levi’s jeans are worth every penny.

The brand remains strong and its classic jeans have become a wardrobe essential and remain trendy. Indeed, around 1.25 billion pairs of Levi’s jeans are sold each year.