People have become tech-savvy over the years. Everything is done online. Whenever you’re looking for a specific piece of information, the first thing you’ll do is pull out your phone and do a quick search online. The results will take you to several websites. That’s how easy it is to find anything these days. In fact, 81% of people will search for a business online before buying its products or services. 

website, web design

If you own a business, it’s time to take advantage of this and one of the best ways to do so is invest in a website. Research has shown that in 2020, over 2 billion people all across the world have done their shopping online. 

If you’re indecisive about whether or not to invest in a website for your business, here are 10 reasons why you should take the plunge:

1. To Look Credible & Professional

As mentioned above, when someone is looking for something, they tend to look for it online first. A well-designed website acts as a way to showcase your company, its products and services in a professional and credible manner. This helps to build the reputation of your business online. Moreover, you can include information such as customer testimonials, a full list of the products and services you offer, images, videos, etc. 

Your website can act as your portfolio, showcasing your previous work, your awards or even publications. When it is displayed in an organized manner, your business will look credible and professional.

2. Attract New Customers

A website is a good way to reach more potential customers. Nowadays, people are contacted to the internet 24/7. Customers are aware of the newest trends and the latest news easily. By setting up a website, you become more accessible to potential customers. Those who were previously unaware of your business will be able to find your website online. 

3. To Showcase Your Products To More People

A website acts as your online shop where you can showcase all your products. Unlike a physical store where you are limited by geographical location and space, on your online shop, you can promote all your products using high quality images and well-written descriptions. Furthermore, you can reach a much larger audience online. Your customers can access your online store within seconds. 

4. You Can Publish Your Reviews & Testimonials Easily

Happy customers will often review your products or services favorably. These are valuable as they can be published on your website for other customers and potential customers to see. This will promote your business in a positive way and show that you are professional. 

5. Facilitate Communication With Your Customers

With a website, you make it easier for customers to contact you. Through a contact form or via a chatbox, customers can reach you easily. You can also publish your contact details on the website, making it easier for customers to find that information faster and call you if they need to. Smooth communication is important to build good rapport with your customers. 

6. Full Control Over What’s Published

Since you’re the one who owns the website, you have complete creative control over what’s going to be displayed on your website. On social media platforms, you are often limited by rules and regulations that keep on changing and you have to readapt your content accordingly. 

Moreover, if these platforms suddenly break down, no one can access your business. But if you have a website, it is not dependent on these platforms and will continue to run and display all the information you published.

7. Fairer Competition With Industry’s Giants

A website helps to make your business more accessible even if you are small. This gives you a much fairer way to compete against the bigger firms in your industry. Not only can you reach a larger audience but if your website has been optimized properly, you can rank higher in search engines. More potential customers will find your business through search engines. 

8. Your Website Is Operational 24/7

With a website, your details are available 24/7. This means that even after your usual working hours, your website is still operating and customers can access it whenever they want to. This means that you are no longer limited by restricted times of operation or even timezones. You can reach a much larger audience than you would with a physical shop that has so many limitations.

Pro.Duce offers web design services suitable for your business’s needs. We create user-friendly websites based on your needs and expectations. Our team of web designers and graphic designers are well-versed in their respective fields. If you’re looking for a well-designed and functional website, you can get in touch with us on 5251 0811 or on 268 1880.