Social Media Presence: 8 Reasons Why You Need It

A report published by Kepios in October 2022 reveals that there are 4.7 billion social media users across the world. The same report also shows that Facebook is the current leading social media platform with 2.9 billion active users each month.

By being present on social media platforms such as Facebook, you can build your own audience and promote your business, its products and service.

Many people discover new brands through social media and eventually become customers of these brands. In fact, around 83% of Instagram users state that they discover new products on Instagram. Hence, social media posts can help to create an interest in your product and brand.

Indeed, through social media, you can connect to your audience, customers and potential customers easily and develop an interpersonal relationship with them. This helps to build trust and be more authentic with them. For example, by introducing your followers to the team behind your brand, you show that you value your staff and recognize their hard work. This creates a good image about your business.

It is important to always be aware of what your competitors are doing. Through social media, you will know their current campaigns, new products, promotions or sales strategies, etc.

You can learn a lot by researching and analyzing your competitors’ social media strategies. You may figure out which types of social media posts are more effective on specific platforms and the reasons behind them.

The way your competitors interact with their audience: the voice, the tone, and the responses they get can also be very insightful.

By analyzing such information, you can develop an effective strategy to promote your own brand online.

With social media, you can understand your target audience better by staying informed about their likes, dislikes and interests. Marketers use this type of information to help them develop appropriate digital marketing strategies that relate to their audience and create the right type of content that speaks to potential customers.

You have more control over your narrative and the way you choose to communicate with your audience. You have direct contact with your audience and this helps in building and preserving your brand’s reputation.

Using social media to share content that has been posted on your brand’s website is a great way to get more visibility. By sharing blog posts via social media, you can reach a larger audience. Potential customers will start going through your website, subscribe or even buy your products or services. Many customers have discovered new brands through either Facebook or Instagram.

Indeed, social media campaigns are very affordable compared to traditional advertising mediums such as billboards, television advertisements, newspaper ads, etc. Not all businesses can invest massive amounts of funds in huge marketing campaigns. With social media, advertising and sponsored campaigns can be very effective and affordable if done carefully.